Last updated: 17th October 2025

Effective: 18th October 2025 from 20:00 BST

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1. Introduction

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Welcome to Evan Walker Studio, operating under ByEWS ("we", "us", or "our"). We are committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, and process your personal data when you visit and use our website at www.byews.com (the "Website").

We are the Data Controller for the personal data processed under this policy.

Our full details are:

Founder: Evan Walker

Evan Walker Studio (Operating as BYEWS)
legal@byews.com
+44 07356 291471

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2. The Data We Collect About You

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Personal data, or personal information, means any information about an individual from which that person can be identified.

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
 

Identity Data: First name, last name, username or similar identifier.
Contact Data: Customer address, delivery address, email address, and telephone numbers.
Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

We also collect, use, and share Aggregated Data (e.g., statistical or demographic data) for any purpose. This data is not considered personal data as it cannot directly identify you.

We do not typically collect Special Categories of Personal Data (such as race, religion, political opinions, health, etc.). If we do, we will obtain your explicit consent or ensure a lawful basis is established.
 

3. How Is Your Personal Data Collected?

We use different methods to collect data from and about you, including through:

Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

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Apply for our products or services.

Create an account on our website.

Subscribe to our service or publications.

Request marketing to be sent to you.

Enter a competition, promotion, or survey.

Give us feedback or contact us.

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Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data and Usage Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our separate Cookie Policy for more details.

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Third parties or publicly available sources. We may receive personal data about you from various third parties, such as:

Technical Data from analytics providers like Google.

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Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.

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4. How We Use Your Personal Data (Purposes and Lawful Basis)

We will only use your personal data when the law allows us to. We must have a lawful basis for each purpose. The most common lawful bases we rely on are:

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Contract: Where we need to process your data to perform a contract we are about to enter into or have entered into with you (e.g., processing your order).

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Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to improve our services).

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Legal Obligation: Where we need to comply with a legal or regulatory obligation (e.g., tax or accounting purposes).

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Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., for direct marketing).

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5. Marketing

We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you.

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Promotional Offers: You will receive marketing communications from us if you have requested information from us, purchased goods or services, or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

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Third-Party Marketing: We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

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Opting Out: You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at legal@byews.com at any time.

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6. Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes set out in section 4.

Internal Third Parties: Other companies within our corporate group acting as joint controllers or processors.

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External Third Parties:

Service providers (processors) based in the UK, EEA and the US who provide IT and system administration services.

Professional advisors including lawyers, bankers, auditors, and insurers based in the UK who provide consultancy, banking, legal, insurance, and accounting services.

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HM Revenue & Customs, regulators, and other authorities based in the UK who require reporting of processing activities in certain circumstances.

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Payment processors (e.g., Stripe, PayPal) to process your payments securely.

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We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

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7. International Transfers

We share your personal data within the Evan Walker Studio Group. This may involve transferring your data outside the UK or the European Economic Area (EEA).

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Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:

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We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK's Information Commissioner's Office (ICO).

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Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK (e.g., the ICO's International Data Transfer Agreement or Addendum).

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8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

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We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

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9. Data Retention (How Long We Keep Your Data)
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

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10. Your Legal Rights

Under the UK GDPR and Data Protection Act 2018, you have rights in relation to your personal data. These include the right to:

Request access to your personal data (commonly known as a "data subject access request").

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Request correction of the personal data that we hold about you.

Request erasure of your personal data.

Object to processing of your personal data where we are relying on a legitimate interest.

Request restriction of processing of your personal data.

Request the transfer of your personal data to you or a third party (data portability).

Withdraw consent at any time where we are relying on consent to process your personal data.

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If you wish to exercise any of the rights set out above, please contact us at legal@byews.com. We may need to request specific information from you to help us confirm your identity.

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11. How to Complain
If you have any concerns about our use of your personal information, you can make a complaint to us at legal@byews.com

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You also have the right to lodge a complaint with the UK supervisory authority for data protection issues, the Information Commissioner’s Office (ICO).

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ICO Contact Details:

Website: https://www.ico.org.uk

Telephone: 0303 123 1113

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12. Changes to This Privacy Policy
We keep our Privacy Policy under regular review. Any changes we make to this policy will be posted on this page. Please check back frequently to see any updates or changes.

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